Chen Givaty Portfolio

CHENGIVATY

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My story

Hit me DJ

Whole Heart

Together we’ll Overcome this Heartbreak

An app that helps users overcome heartbreak with a personalized treatment

Ideation + UX +UI

Mobile app

Educational project

INTRODUCTION

Heartbreak is caused by separation from a spouse on romantic or friendly grounds, betrayal, rejection or death of a loved one. Whether it's the first time or after years of maturity and experience, when the heart breaks it's always a difficult experience that takes time to overcome. The problem stems from a feeling of loss and is therefore similar to the process of grieving. The heartbreak and the process of getting out of it takes anywhere from a few weeks to years.

THE PROBLEM STATEMENT

It's hard to overcome heartbreak

What does it do to people

Anxiety & Depression

Impact on intellectual functioning

Damage to self-image

Physical impact

Addiction

Suicidality

Why is it so hard?

Chemical dependence

In a relationship, we develop a chemical dependence on our partner. When the relationship ends, we can experience withdrawal symptoms due to the absence of that chemical "dose," similar to an addiction.

Difficult emotions arise

Such as longing, failure, disappointment,

pain and sadness.

Ongoing reminders for the ex

These reminders keeps him present in our minds, such as smells, objects, or places where experiences have been shared

with him.

Feeling of great failure

Love is a fundamental human desire. When we fail to achieve love, it is difficult to cope, especially when we think about how separation affects those around us.

It's very hard to get help

There is a notable shortage of qualified therapists worldwide. Finding one can be expensive, and sessions are often limited to one hour per week.

Loss of sense of identity

Experiencing a loss of identity can be difficult. Many people derive their sense of self and purpose from relationships, and when those end, they often feel a deep sense of identity loss and meaninglessness.

What does it do to people

Anxiety & Depression

Impact on intellectual functioning

Damage to self-image

Physical impact

Addiction

Suicidality

Market research

Therapeutic Apps I've researched

The research included experience with products of

direct competitors and other relevant categories

The research included experience with products of direct competitors and other relevant categories

Meditation and

Mindfulness apps

Mental health apps

Health & Fitness apps

Beackup Help

Headspace

Davinci

Sober time

Rehab by oui

Samsung Health

Google Health

Curovate

Better help

Grief relief

Voicesense

Fabuolus

Lifesum

Fitbit

Headway

Habitify

Duolingo

Peloton

Coursera

Happify

Calmigo

My physiou

Myfitnesspal

GoodRX

Binance

Peanut

Wealthfront

Oura

Klarna

Zillow

Wysa

Flo

5 minute journal

Breeze

Alan mind

Calm

Stoic

רגע

Taskrabbit

Streaks

Any Distance

OLIO

Asana

Angi

Yubo

rehab apps

medicine apps

Games apps

MARKET RESEARCH INSIGHTS

What are the conventions in the world

of mental health that should be adopted?

What are the conventions in the world of mental health that should be adopted?

Many studies support the claim that emotional expression is important for recovery and coping with difficult emotional situations, such as an emotional diary or chat.

Implementation: Supportive Community

A community area to create a supportive environment and a safe place for emotional expression. Users can share their posts and tasks, as well as comment on other users' posts.

Many studies support the claim that emotional expression is important for recovery and coping with difficult emotional situations, such as an emotional diary or chat.

Request information from the user in order to Tailor the most appropriate treatment for him. This is usually done in the onboarding process.

Implementation: Initial customization process

The initial onboarding process includes a customization phase designed to create an optimal and personalized treatment plan for the user. Once the user has completed all tasks, they will be asked for their feedback on how they feel. Based on this feedback, the treatment plan will be refined and adapted to better suit the user's needs.

It is customary to ask before and after performing the task given to the user in order to Measure the purpose of the product.

It is customary to ask before and after performing the task given to the user in order to Measure the purpose of

the product.

Implementation: Feedback before and after each task

This process allows us to test the product's purpose and gather user feedback on its success and suitability, which aids in ongoing customization. Based on all the insights gained from the research, I defined the architecture of the app. This step helps me to validate my solution before jumping to visual wireframes.

visual wireframes.

Tasks

Emotional expression

How do you feel?

Practical task

How do you feel?

Studies and Articles - Conclusions

Treating heartbreak is similar to treating addiction

Treating heartbreak is similar to

treating addiction

"The withdrawal of romantic love activates the same mechanisms in our brain that get activated when addicts are withdrawing from substances like cocaine or opioids"

- How to fix a broken heart by Guy Winch

since the body goes through a process of withdrawal from dopamine released in the brain as a result of human connection, Treatment methods are also similar.

The best ways to deal with heartbreak are: a supportive environment, expressing emotions, meditation and mindfulness, sports, building a new routine as an alternative to the one that has been destroyed.

since the body goes through a process of withdrawal from dopamine released in the brain as a result of human connection, Treatment methods are also similar.

The best ways to deal with heartbreak are: a supportive environment, expressing emotions, meditation and mindfulness, sports, building a new routine as an alternative to the one that has

been destroyed.

Guy Winch

Overcoming a heartbreak

Implementation: Tasks to build a new routine

In both heartbreak and rehab, the most effective treatment is establishing a new routine. This routine can be created by completing two tasks each day. By doing so, the user will regain a sense of control over their life and acquire tools that will help ease and shorten the recovery process.

recovery process.

Heartbreak causes impatience and low mood. To avoid user churn, it is recommended to use Couch marks until the initial value is obtained.

Couch marks

The solution:

Coach Marks until the initial value is achieved

People dealing with heartbreak often feel down and impatient, increasing their risk of abandonment. To prevent disengagement, we'll help them complete their first task using coach marks.

USER RESEARCH INSIGHT

What really matters to the users

What really matters to

the users

I studied 10 people aged 25-35 who define themselves as having dealt with severe heartbreak in the past year as a result of a relationship that ended (whether separation or bereavement).

There is great resistance to talking to AI

There is a preference for talking to a person. There is a fear that talking to a machine will deepen the feeling of loneliness, and in addition, there is a fear of revealing private information with a computer.

The solution:

to explain the benefits of AI while ensuring that personal information stays confidential

AI technology today can analyze the timbre of our voices to infer our emotions. This allows AI to provide an attentive and accessible listening experience, capable of monitoring and diagnosing our feelings in a manner similar to a therapist, based on predefined settings. To address concerns about communicating with AI, it's important to explain to users that AI enhances personalization, making it more affordable and efficient. Additionally, it’s essential to reassure users that any information they share will remain confidential and will not be disclosed to anyone else.

AI voice analysis

Usability testing

What did I do?

Before

After

Final design

Logo

Kintsugi + Kotzek Rebbe

The art of kintsugi, derived from the Japanese philosophy of wabi-sabi, focuses on repairing broken objects by decorating the cracks with gold, transforming them into beautiful and unique items precisely because of their flaws. Similarly, the Kotzek Rebbe said, "There is nothing more complete than a broken heart," meaning that the injuries the heart endures temper and shape it.

Style guide

Colours

Charcoal Black - Text

#1D1D1D

Green Grasses - Buttons

#3A776E

Stone White - Background

#FFFBF6

sky blue - Background

#DFECEA

Sand - cards & drawers

#FCF6D9

Turquoise Water - Paintings & chat fields

#81D1B9

Skin - Paintings

#F8C28C

Rose Pink - Paintings

#FFC1B8

Rose Bordeaux - Paintings

#C63250

Mango - Paintings

#EAB960

Typography

Raleway

Semi-bold & Bold

Used for headers & sub-headers

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp

Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1234567890,.!?

Poppins

Regular & medium

Used for body text & buttons

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp

Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1234567890,.!?

Icons

Midjourney

I leveraged Midjourney to craft illustrations for the app, aiming to evoke warmth and friendliness. These visuals, rendered in a flat design style without shading or contours, use nature-inspired colors to build a comforting world for recovery.

for recovery.

Building the language

/describe

--sref

I utilized Midjourney's describe parameter to translate inspirations into actionable prompts. By identifying recurring keywords, I established a consistent illustration style. This process involved generating and experimenting with various prototypes until I finalized the foundation for the app's visual identity.

Flat design

Clip art style

Pastel colours

No shadow

without outlines

To maintain visual consistency, I used the sref parameter, which allowed me to reference specific styles or previously generated images. This ensured that the new outputs aligned with the established aesthetic, creating a cohesive and unified visual experience.

visual experience.

Changes within the image

Vary (region)

I wanted to change specific elements within the images. I used Vary Region, selected the region, and typed in a new prompt.

I wanted to change specific elements within the images. I used Vary Region, selected the region, and typed in a

new prompt.

I wanted to change specific elements within the images. I used Vary Region, selected the region, and typed in a

new prompt.

Crafting Effective Prompts

For accurate and meaningful results, I structured my Midjourney prompts with

a clear framework:

Central figure or object: Establishing the focal point.

Action: Conveying emotion or narrative.

Location: Providing context and atmosphere.

Lighting: Enhancing mood and depth.

This meticulous approach allowed me to create cohesive, emotionally resonant illustrations that contribute to the app's healing environment.

For accurate and meaningful results, I structured my Midjourney prompts with

a clear framework:

Central figure or object: Establishing the focal point.

Action: Conveying emotion or narrative.

Location: Providing context and atmosphere.

Lighting: Enhancing mood and depth.

This meticulous approach allowed me to create cohesive, emotionally resonant illustrations that contribute to the app's healing environment.

a person sitting in a field of flowers

bright background and no shadow

A man holds balloons on a hill

a cute bright owl on a tree

The base generation

/imagin

A person looking up, surrounded by stars,

--sref

https://s.mj.run/8Ve1m8f-jYY

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Why is it so hard?

Chemical dependence

Difficult emotions arise

Such as longing, failure, disappointment,

pain and sadness.

Ongoing reminders for

the ex

These reminders keeps him present in our minds, such as smells, objects, or places where experiences have been shared

with him.

Feeling of great failure

Love is a fundamental human desire. When we fail to achieve love, it is difficult to cope, especially when we think about how separation affects those around us.

It's very hard to get help

There is a notable shortage of qualified therapists worldwide. Finding one can be expensive, and sessions are often limited to one hour per week.

Loss of sense of identity

+972544644915

chengivaty@gmail.com

Chen Givaty

+972544644915

chengivaty@gmail.com

Chen Givaty

+972544644915

chengivaty@gmail.com

Chen Givaty

+972544644915

chengivaty@gmail.com

Chen Givaty

CHENGIVATY