Role - UX/UI Designer
Agency - Moxie
Client - Dor Alon
Head of UX - Ram Bracha
Head of UI - Avraham OZ
UI designer - Lior Kessary
The Problem
In a saturated market, fueling apps are often perceived as purely "functional tools." Users are driven by immediate convenience or price, leading to zero brand loyalty and underutilized value within convenience stores.
The Goal
01
Transform the app from a functional utility into a rewarding experience to boost User Retention.
02
Increase LTV (Lifetime Value) by making convenience store offers more accessible and relevant, encouraging incremental purchases that enhance the journey.
Key Challenges
The Retention Barrier
How do we give users a reason to return to the app and find value beyond the technical necessity of refueling?
Value-Driven Upselling
How can we offer genuine value in the convenience store so that a driver’s stop becomes more rewarding and efficient?
From Task to Reward
How do we turn the routine (and often mundane) task of paying for gas into a positive process where the user feels recognized and rewarded?
The Process
Research & Discovery
Identifying pain points in the traditional fueling process and mapping the needs of "on-the-go" drivers (convenience, speed, and tangible rewards).
User Journey Mapping
Pinpointing key moments where a relevant benefit can be introduced without disrupting the user's flow.
UX & Flow Optimization
Balancing operational speed with smart, non-intrusive exposure to personalized offers, ensuring value is added without causing friction.
Loyalty Logic Design
Building a Tiered benefit system (Silver, Gold, Platinum) that creates a sense of progression and cumulative value.
Next project
