
Role - UX/UI Designer
Project Manager - Keren Sa’ar Finks
Agency - Moxie
Client - IDF
Our Solution
From Data to Conversation
Sample System Prompts

Unstructured vs. Guided Interviews
Transforming standard interviews into a smart, guided process. The design organizes complex information and uses risk-detecting inputs to alert commanders of potential dangers
Before

After

To support the platform's complexity and ensure consistency across all modules, I built a comprehensive Design System from scratch. This unified library served as the single source of truth, enabling us to scale development rapidly and maintain a cohesive user experience—from routine management tools to critical emergency features.
Wartime Emergency Response
When crises hit, speed is paramount. During intense wartime operations, with civilian and military sectors under attack, immediate solutions were required. Within just a few hours, I developed and deployed a critical reporting tool enabling commanders to track troop locations in real-time - ensuring personnel accountability when it mattered most.
IMPACT
I’ve interviewed extensively in many roles, but this tool allows you to access details in a way that makes you feel truly prepared. It allows you to address specific points and guide the soldier—points I’m not sure I would have reached without this platform. When soldiers walk in, they are surprised by how well you already know them.
IDF Commander
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